Not too long ago, it was enough to just have really well-written content on your website to satisfy readers. Now, companies like yours have to look for more inventive ways of keeping readers’ attention. You can’t ignore engaging and informative writing, but how else do you engage with your audience? Help can come in interactive services.
Interactive content services are methods of presenting content to the audience that requires their participation to increase engagement, conversion, and retention rates and create an engaging user experience.
If you would like to learn how to create interactive experiences for your audience, read below.
How Interactive Content Services Work
If this is a new concept to you, it might be best to consult professional interactive content services who can educate you on this new field of marketing.
Interactive content services provide their clients’ websites with content that allow viewers to mess around with to engage with more viewers and encourage them to stay on the website.
They can also help you by providing analytic solutions for your company. They’ll help you understand how to integrate this marketing method into your website so that it’s beneficial instead of distracting.
Professionals will provide performance audits and strategies that will help provide the picture of who is interested in your website, what audience(s) is/are paying attention.
Why Companies Want Interactive Experiences
By now, you comprehend how having interactive experiences would be so beneficial for you. As a business owner, you’re always wondering how your site can be improved.
We know through examples set by very popular companies that audiences get bored with just passive reading and quickly click away. Analytical improvements began by adding images and quote boxes to break up text and reignite interest, followed closely by videos.
Observations made through user experience data collection proved that readers would stay on websites with more interactive elements longer.
In addition, through calculated trial and error, you’ll be able to understand which interactive methods attract new readers and which make them stay.
Examples of Interactive Media
There are about 11 methods used to entice audience interaction:
- Interactive infographics
- Modifiable graphs
- Interactive webinars
- Playable maps
- Interactive film and videos (360 or 180 videos for instance).
- Interactive products
- Virtual reality
How to Create an Effective Interactive Platform
Remember that it might not be beneficial for you to use all of these methods at once. You need to understand how each medium works and if you can integrate it into your website without being annoying.
For example, if you had a company that sold video games, you might include playable snippets of a fun game on your website to get your point across, but probably not an interactive webinar.
You have to be aware of your target demographic. Games are mostly young adult focused, and young adults won’t care about webinars.
In the end, interactive content services and their data indicate that as audience patience and attention span get smaller, the need for more creative website experiences grows, so it’s worth giving this new method a try.